SUMMARY
Through a scenario-based approach, learners explore real-world communication situations by making decisions that highlight how credibility, perception, and delivery impact outcomes.
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Insights from Messengers by Stephen Martin and Joseph Marks informed the course design, helping translate behavioral science concepts into relatable, real-life scenarios.
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The course provides practical strategies and clear techniques to help learners communicate more effectively by understanding not just what to say, but how their role, identity, and delivery influence how messages are received.
Course Outline
I developed this course outline in Miro to map the learning journey and guide the overall design of the training solution, ensuring a focus on behavioral change rather than just knowledge acquisition. To define the key actions, decisions, and communication behaviors learners needed to apply, I incorporated insights from the Messengers framework to strengthen real-world performance.
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Goals
My goal:
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To design a simple yet engaging course that captures attention with a strong hook, encourages learners to reflect on their own communication experiences, and provides opportunities to analyze, apply, and improve how messages are delivered and received.
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Training goal:
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To build learner confidence by presenting real-world, scenario-based situations that demonstrate how credibility, perception, and delivery influence communication, enabling learners to apply these insights immediately in their professional interactions.
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Process
The design & development process:
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Needs Analysis: Conducted an informal analysis to identify communication challenges, focusing on how credibility, role, and perception influence how messages are received.
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Scenario Design: Developed real-world communication scenarios that reflect workplace interactions and highlight how different messengers impact outcomes.
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Messenger Framing: Introduced the concept of the messenger effect, emphasizing factors like trust, authority, relatability, and expertise.
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Interactive Elements: Included scenario-based decision-making, branching dialogue, and comparative delivery exercises to actively engage learners.
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Tone and Accessibility: Maintained a clear, conversational tone with simple, accessible language to ensure ease of understanding and real-world application.
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Authoring Tools
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Articulate Storyline 360
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Vyond (Visual storyboard & characters)
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Premiere & After Effects (Animation)
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Canva (Icons & job aid)
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Illustrator (Action map)
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AI Audio (Sound effects and voiceovers)